We love working with these guys – they let us get a bit freaky with our video projects and push things around creatively. Ground Effect Cycle Clothing have recently celebrated their 20th birthday and we put together this quirky little video to celebrate some of their formative “learning experiences”.
We created a number of teasers for Audi to push out to social media, and to advertise future Ice Experience events. These short videos are just enough to make you wish you were behind the wheel.
If you haven’t had the pleasure of checking out the Heaphy Track from the comfort of your bike saddle, you’re missing out! Back in July we decided to ride the Heaphy with a crew of friends. Being the middle of winter, we were slightly concerned we’d encounter some extreme conditions, but the weather gods obliged with 3 days of clear blue skies and sunshine. Coincidentally, local cycle clothing company Ground Effect also needed a video about packing for an overnight trip. So, completely ignoring their advice to pack light, we packed our heaviest digital SLR and a selection of lenses, and filmed as we rode.
Check out the finished product.
This is the second in a series of well overdue posts about the Audi Ice Experience 2014. We’ve had the privilege of shooting for Audi at this event for the past five years, and it never gets old. Beautiful alpine scenery, fast cars, snow and ice – what’s not to like?