This winter campaign was shot in New York City, yet another spectacular location to show off a new range. Shooting in the Big Apple was a real treat, with relaxed permitting laws and epic urban backdrops in every direction – ideal for an agile production of this type. The challenge is always to pack as much as possible into each day, representing the apparel in the best way, in a variety of scenes. A total of 4 films were produced as part of the Winter campaign suite, and have been used online and on television.
